Meaning: from now on. As in “from now on, I will treat myself better.”

You see, “from now” as a phrase is magic—it signals both forwards and backwards in time. It represents the most important point on the timeline of our lives, the “you are here” of your unique story, and it’s an ever-repeating promise.

More Than Just Another Brand

Desja exists to awaken you to the here and now, to encourage you to make today the day you make healthy choices that will deeply transform your body and mind. Our jewelry embodies these recurrent promises to self—to do better, to make steps to be better, most importantly to just keep trying. 

Whether you’re on a journey to take better care of yourself, to show yourself more love, to develop confidence or something else, we’re here. TODAY is the start.

Our Mission

We created Desja to help you feel beautifully whole.

We want our jewelry to honor and reward you as you work to reach your goals. Our brand is a constant reminder that to give to the world, you must give to yourself first. To achieve your highest potential, you must love and care for yourself first.

Our simple, elegant pieces are a message to yourself that you’re worth it every time.

Our Promise

  • Quality & Affordability

    We only work with experienced and trusted jewelers around the world to bring you high quality jewelry that you can feel good about… without the extremely high prices.

  • Sustainability

    We love our planet and want to help in creating a better future for the next generations. We continuously work to ensure that our processes conserve resources, reduce waste and promote the health of our neighbors and customers, using recycled gold and silver whenever possible, and all recyclable packaging.

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Passion: From designing our jewelry, to creating conversations and supporting the people around us, passion steers everything we do.

Kindness: We are kind towards each other and those around us, but most importantly, we are kind towards ourselves first.

Positivity: We are grateful and positive. We believe happy people are more efficient and creative, and we want to spread the positivity as far as we can.

Unity: We celebrate diversity. You are you, and that is your power.

Materials, Quality, & Partners

  • Sterling Silver, Stainless Steel, 18K Gold

    All of our jewelry is made of recycled sterling silver that is 92.5% pure silver, or stainless steel, and plated with a thick layer of 18k gold. An extra layer of tarnish resistance is then added to extend the life span of the jewelry even further. We chose those materials because they offer a great mix of purity, quality, durability, and affordability. They feel like gold and will last you years without the hefty price tag associated with the solid gold. 

  • Our Partners

    We only partner with manufacturers and suppliers who share our values, provide good working conditions for their employees, and share the same commitment to sustainability and quality as us.
    To ensure we deliver the highest quality jewelry to you we also test the products ourselves. We wear and live with our jewelry everyday before we sell it to you.

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